Experienced and clever partner for all you communication needs
Services
MEDIA RELATIONS
- Writing press releases, opinion articles or any other media texts.
- Creating a trustworthy contact with the journalists.
- Boosting your visibility in the media or helping to ride out negative media coverage.
- Organising press conferences and media events.
- Analysing media, finding the right channels and opportunities for your content.
MEDIA TRAINING
- Coaching your people to become skilful spokespersons.
- Revealing the working mechanisms of the media and finding the optimal ways for your company to tackle the media field.
- Training for interviews and standing in front of a camera.
- Organising crisis communication trainings so you would always keep one’s cool in a crunch.
MARKETING COMMUNICATION
- Planning and executing new product launches and media campaigns.
- Securing a continuous product communication in the media after launch.
- Producing informational materials, branded gifts etc.
- Organising product launch events.
- Compiling newsletters, webpage texts and other creative content.
PHOTO AND VIDEO SERVICES
- Generating ideas and filming social media videos, promotional videos, interviews.
- Bringing to use all the modern professional technology in video making – drones, FPV drones, gimbals.
- Conducting photo sessions both in the studio and outdoors.
- Creating journalistic-, product-, corporate-, social media photos.
CRISIS COMMUNICATION
- Helping to quickly establish a crisis communication plan.
- Analysing the situation and possible risks.
- Communicating with the media and other affected parties.
- Establishing messages and coaching how to convey them effectively.
- Training spokespersons to give answers in front of cameras and microphones.
Team
Marko's strength is to get down to business quickly and efficiently and immediately get to the core of the challenge. This is supported by his long-term work experience both in the field of journalism and communication management. Marko has a master's degree in journalism from the University of Tartu and has completed a course in international television journalism at the Danish School of Journalism. Marko has been employed at Postimees, managed the news department of TV3, edited several Estonian TV shows, and coached new TV talents. For more than seven years, he advised companies as a senior consultant in one of the largest communication agencies in Estonia, Hamburg & Partnerid.
In the field of communication management, Marko feels confident in the transport, railways, tourism, technology, and retail sectors, as well as having experience in the energy field and the world of entertainment. In addition, he is excellent at creating communication strategies, organising events, media trainings, and coordinating international projects.
Mihkel is thoroughly familiar with both journalism and communication management. He has master's degrees in journalism and communication management and has worked in various positions and channels in both fields. Mihkel has been employed in the print media, has been doing TV news for a long time, and has gained a bit of experience also from the radio.
In communication management, he has experience in public sector communication, logistics, insurance, entertainment, construction, education, aviation, preparing communication audits and strategies, organizing events, coordinating national campaigns and international projects, and conducting media trainings.
Marge is the marketing wizard of our office. She knows traditional marketing techniques, but also gets inspiration from the latest hot marketing trends around the world. Marge has a degree in international economics and business management, in addition she has improved herself in many marketing training courses over the past ten years. Marge has worked in television, indoor radio and telecommunications companies, so she has a very good sense of what to say, show or do. For the last five years, she has been in charge of Topauto's marketing.
Marge has an insane amount of contacts and the ability to plan events quickly and efficiently. Her role in Versa is to be a planner, logistician, producer and, if necessary, also the host of the evening.
Roosi is a social media specialist and content creator with a passion for creating cool and engaging content that helps brands tell their story and strategically increase customer engagement. Her strengths are creativity and the ability to think outside the box. She likes to find new and exciting ways to stand out on social media, so she keeps up with the latest digital opportunities. For example, she has completed social media specialist training and course on the use of artificial intelligence in marketing. Roosi is convinced that a strong brand voice and authenticity are the basis of success in social media.
Roosi has an active and open attitude towards life and she enjoys communication. She has enough experience both as a content creator, so she quickly finds a common language in any field. Working on social media, Roosi has learned the ins and outs of photography and videography and has organized dozens of different events. Her versatile skills and experience help her to bring a fresh and innovative approach to every project. The endless possibilities of social media make her eyes sparkle.
Mihkel is our photo and video wizard who takes care of all audiovisual solutions for Versa customers. Mihkel loves to challenge the limits. It is not unusual for him to have two drones in the air at the same time, and if necessary, he can do additional video shots on gimbal in parallel. His almost ten years of experience with all kinds of Estonian video and photo projects has made him a great master in his field.
In addition to filming and photographing Versa customers, Mihkel likes to produce cinema. As a cameraman he has been valuable team member for quite a few Estonian films. Whatever audiovisual project is on your mind, let us know. No project is too big or too small for Mihkel.
About Us
About Us
Versa offers a wide selection of communication services effectively and without unneeded fuss. Considerable background in media and experience from all facets of the communication management field give our consultants the needed edge. Whether it be event management, media relations, compiling communication audits and strategies, crisis communication, practical media training or the whole project management needed to enter a new market.
The goal of Versa is to create the best possible value and result, as the success of our partners is also our own success.
